Thursday, April 21, 2011

Belk Bowl gets prime time kickoff

Charlotte’s bowl game, newly renamed the Belk Bowl, announced this morning that it will kick off in prime time for the first time in its 10-year history.

The bowl will kick off at 8 p.m. on Tuesday, Dec. 27 at Bank of America Stadium and will be televised by ESPN.

"With this being the first year of Belk’s title sponsorship, we are looking forward to our best year ever," bowl executive director Will Webb said in a statement. "Playing the game at night for the first time will be a great opportunity to expand the reach of the game, both in the Charlotte community and nationally on ESPN. We are very proud that we have been chosen to kick off a week of primetime bowl action.”

In 2002, the bowl made its debut as the Continental Tire Bowl. It has been known as the Meineke Car Care Bowl for the last six years, but Charlotte recently hooked up with a new sponsor in Belk to help cover an increased payout to the ACC that helped the bowl move up in the ACC selection order.

Meineke now sponsors the game in Houston that used to be known as the Texas Bowl.

Charlotte's bowl has averaged almost 60,000 fans a year over its nine years.

Ken Tysiac


Anonymous said...

Better for TV ratings, but colder for those of us in attendance.

Anonymous said...

OH YEAH!!!! The Belk Bad

Anonymous said...

The Belk Bowl? I know that is a big name around here but it doesn't have a great ring to it, IMO.

Some other options could be the

the "racin' bowl"
the "Bojangles Tailgate Bowl"
the "Price's Chicken Bowl"
the "Jordan Brand Classic Bowl"

Sir Purr said...

Oh goody goody. I gonna ask Belkie Bear if he invite me to game. We have a big time!

Anonymous said...

I'm not even sure who "Belk" is. Is it the department store, or some other Belk company? I'm not real happy about the late kick off either. It will just be a colder night. If your wanting a little warmerplace I guess you could buy Club seats instead of upper level Belk Bowl tickets . It also looks like the Big East is falling apart. It first lost Pitt and Syracuse and now WV. Every team left is a lower quality football program. They really need to recruit some decent programs back into the conf.